BRAND STORY
Concept
While incorporating the elegance of "Ki", the beauty of "Ki", and the "Ki" of feelings, which are the origins of the brand name, into the expression, the beauty of genuine pearls is combined with the following keywords. We propose the direction of.
Presence of pearl
It expresses the beauty of the shape, luster and color of pearls, and the characteristics of real pearls that are born from water (shellfish that live in the sea or freshwater).
Simple, modern and friendly
We want modern women to wear genuine pearls on a daily basis in a simple and easy-to-use modern expression.
Elegant and Japanese
Although it is simple and friendly, it incorporates Japanese aesthetics as one of the expressions, such as the goodness of pearls and the "dignity" of women who want to be beautiful.
Brand Logo
It is a simple typeface logo based on a modern and elegant typeface, but the "i" point is three points that express the concept of starting from "dignity", "beautiful" and "feeling". I have.
The typeface is based on a modern and feminine typeface, and the strength of the lines is added to create a more graceful atmosphere.
The characteristic "i" point is painted white only at the first point, expressing that the three "ki" are started from the basics.
Quality
The qikara pearls are made from the highest quality Akoya pearls. Has a track record of manufacturing pearls since 1972 Pearl Jewelry Ito, Inc. Based on the experience cultivated in, we will strive to wear the highest quality pearl jewelry on a daily basis.